To develop and evaluate the effectiveness of an interactive AR content toolkit


To apply human-centred interaction design for ARETE ecosystem


To pilot and evaluate the effectiveness of AR interactive technologies

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ARETE Pilot 1 Open Call
ARETE Pilot 2 Open Call
Augmented Reality’s Journey in the Cycle


The ARETE ecosystem concept enables disruptive innovation of AR for interactions, access and distribution of AR content to be fully realised through three different pilots and enhance European innovation capacity in the field.